Privacy Policy

Table of Contents

Scope & Overview

This Privacy Policy explains how Dirty Turf (“we,” “us,” “our”) collects, uses, discloses, and safeguards information when you visit dirtyturf.com, interact with our forms and widgets, book services, or engage with our content on third-party platforms. It also describes your choices and rights under applicable laws, including the California Consumer Privacy Act (CCPA/CPRA) and, where relevant, the EU/UK GDPR.

Information We Collect

Information you provide directly

  • Contact details (name, email, phone, address), service requests, project details.
  • Communications (calls, texts/SMS, emails, chat messages, reviews, testimonials).
  • Payment-related details processed via our payment providers (we do not store full card data).

Information collected automatically

  • Device and usage data (IP address, browser type, pages viewed, timestamps, referring/exit pages, approximate location, and interactions with on-page elements).
  • Cookies, pixels, tags, SDKs, session replay tools, A/B test identifiers, and similar technologies (see “Cookies & Tracking Technologies”).

Information from third parties

  • Lead capture/CRM platforms (e.g., web forms, calls, and SMS tools used to manage inquiries and bookings).
  • Review and social platforms (if you engage with our embedded widgets or public profiles, such as Google Business Profile, Yelp, Facebook, Instagram, TikTok, or YouTube).
  • Advertising and analytics partners (e.g., Google, Microsoft/Bing, Meta, TikTok) that may provide us with aggregated reporting about ad performance and audience interactions.

How We Use Information

  • Provide, schedule, and improve our turf cleaning and related services.
  • Respond to inquiries, send service updates, quotes, and customer support messages.
  • Personalize site content and measure performance, including A/B testing and UX optimization.
  • Marketing and remarketing (email/SMS with consent where required), reviews management, and promotions.
  • Measure and optimize our advertising campaigns across platforms such as Google, Bing, Meta (Facebook/Instagram), and TikTok.
  • Security, fraud prevention, legal compliance, and recordkeeping.

Cookies & Tracking Technologies

We and our service providers use cookies and similar technologies to operate the site, remember preferences, measure performance, run experiments, and improve marketing. These may be set by us (“first-party”) or by third parties (“third-party cookies”). Technologies used on this site include, but are not limited to:

  • Analytics & measurement: Google Analytics (including gtag.js and related Google Tag scripts) and similar tools to understand how visitors use our website and to help us improve performance and content.
  • Advertising & remarketing: Google Ads and related conversion tags, Microsoft/Bing Ads (UET), Meta Pixel (for Facebook/Instagram advertising), TikTok Pixel, and similar tools that help us deliver and measure ads and remarketing campaigns across websites and apps.
  • A/B testing & UX optimization: Visual Website Optimizer (VWO) SmartCode and similar tools for experiments and user experience improvements.
  • Lead capture & communications: LeadConnector/HighLevel forms, call/SMS widgets, and related scripts for web-to-lead, call/SMS, and appointment workflows.
  • Reviews & social widgets: Business Reviews Bundle and other scripts that display third-party reviews or badges (e.g., from Google, Yelp, Facebook), and social media buttons or embeds (e.g., Facebook, Instagram, TikTok, YouTube).
  • Performance, media & hosting: Imagify (image optimization), caching and performance plugins (e.g., WP Rocket), content delivery networks (CDNs) and hosting providers, and font/icon libraries (such as Google Fonts, Cloudflare Fonts, Font Awesome, and similar services) that serve assets such as scripts, images, and stylesheets.

These technologies may read or write identifiers on your device and collect usage data to help us run the site and improve it. Where required by law, we will ask for your consent before using non-essential cookies and similar technologies. You can manage cookies in your browser settings. If we offer a cookie preferences tool, you can adjust non-essential categories there.

Legal Bases (GDPR/UK GDPR)

Where applicable, we process personal data under the following legal bases:

  • Contract: To provide requested services and support.
  • Legitimate interests: To secure, improve, and market our services proportionately (for example, basic analytics, security logs, and essential business operations).
  • Consent: For certain marketing, cookies, and SMS/email where required. You can withdraw consent at any time.
  • Legal obligation: To comply with applicable laws.

How We Share Information

  • Service providers & processors: Hosting, analytics/experimentation, lead/CRM, communications, payment, advertising, review, security, and support tools that process data on our behalf under contracts.
  • Advertising & analytics partners: In limited cases, we may allow partners such as Google, Microsoft/Bing, Meta, TikTok, and similar platforms to collect information via cookies or pixels on our site to help us measure and improve ads, and to provide you with more relevant advertising, as permitted by law.
  • Business transfers: In a merger, acquisition, or asset sale.
  • Legal & safety: To comply with law or protect rights, property, and safety.

We do not sell personal information for money. Some uses of advertising/analytics cookies may be deemed a “sale” or “share” under the CPRA when used for cross-context behavioral advertising. See “Your Privacy Rights” to opt out.

Retention

We retain information only as long as necessary for the purposes described here, including to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context, and we may anonymize or aggregate data for analytics after it is no longer needed in identifiable form.

Your Privacy Rights

California (CCPA/CPRA)

California residents have the right to:

  • Know/access the categories and specific pieces of personal information we collected, used, disclosed, sold, or shared.
  • Delete personal information (subject to exceptions).
  • Correct inaccurate personal information.
  • Opt out of “sale” or “sharing” of personal information (for cross-context behavioral advertising).
  • Limit use/disclosure of sensitive personal information (where applicable).
  • Non-discrimination for exercising rights.

To exercise rights or to opt out of sale/sharing, use the links or contact options in “How to Contact Us.” If a Do Not Sell or Share My Personal Information link or similar preference tool is provided on the site, use it to set your preferences. Where required, we will also honor valid browser or device-level opt-out preference signals (such as Global Privacy Control) for California residents.

EU/EEA, UK, and other regions

Depending on your location, you may have rights to access, rectify, erase, restrict or object to processing, portability, and to withdraw consent. You may also lodge a complaint with your supervisory authority. To exercise these rights, contact us using the details in “How to Contact Us.”

SMS & Email Communications

By providing a phone number or email, you agree we (or our service providers) may contact you regarding quotes, scheduling, service updates, and marketing—subject to your consent where required. Message and data rates may apply. You can opt out at any time (reply STOP to SMS; use unsubscribe links in emails or contact us). We may use third-party platforms (such as LeadConnector/HighLevel or similar providers) to manage these communications on our behalf.

Children’s Privacy

Our services are not directed to children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child provided personal information to us, contact us and we will take appropriate action.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security of your information.

International Data Transfers

Your information may be processed in the United States and other countries with different data protection laws than your home jurisdiction. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.

Links, Embedded Content & Third-Party Services

Our site may link to third-party websites or include embedded content and widgets (e.g., review badges, social media feeds, video players). It may also load scripts and assets from third-party providers (such as Google, Microsoft/Bing, Meta, TikTok, CDNs, analytics, and review platforms) to enable features and improve performance.

These third parties may collect information about you when you interact with their content, even if you do not have an account with them or are not logged in. Your use of third-party sites, services, and platforms is governed by their own terms and privacy policies. We do not control and are not responsible for the privacy or security practices of those third parties.

“Do Not Track” & Similar Signals

Some browsers offer “Do Not Track” (DNT) or similar settings. Because there is no common standard for DNT signals, our site does not currently respond to them. However, where required by law (for example, in California), we will treat certain browser-level signals (such as Global Privacy Control) as an opt-out of “sale” or “sharing” for cross-context behavioral advertising.

No Guarantee of Accuracy; No Warranties

We make reasonable efforts to keep this Policy and our disclosures accurate and up to date, but we do not warrant that the site or any content (including this Policy) will be error-free, complete, or available at all times. The website and its content are provided on an “as is” and “as available” basis, without any express or implied warranties regarding the accuracy, completeness, or suitability of the information, except to the extent such warranties cannot be disclaimed under applicable law.

Changes to This Policy

We may update this Policy to reflect changes in our practices or legal requirements. The “Effective Date” below indicates the latest revision. Material changes will be highlighted on this page and, where required, we will notify you (for example, by email or site notice).

How to Contact Us

If you have questions or wish to exercise your privacy rights, contact us:

Notice at Collection (California)

We collect the categories of personal information described in “Information We Collect” for the purposes described in “How We Use Information.” We disclose personal information to the categories of recipients described in “How We Share Information.” We do not sell personal information for money; some cookie-based advertising/analytics may be considered a “sale” or “share.” To opt out, use the site’s controls (if provided) or contact us as described above.

Effective Date: October 25, 2025